PrimeTime Business and Professional Women's Association

Brigitte Deden (pds2@primetime.org.sg)

German-born Brigitte has lived in Singapore since 1998. She has worked in business consulting, first with her own company in Indonesia and later with Accenture. Brigitte coaches individual and corporate clients in career and leadership development, performance management, project management, conflict resolution, work-life balance and complex decision making.

Anja Krahnert (pds@primetime.org.sg) is the owner of Digital Age Advisory, a consulting company focussing on marketing and business development for small companies in Singapore. Anja has worked in the consulting industry for the most part of her professional career.



She started as personal assistant to the Managing Director of a Hong Kong electronics trading company in 1993. Here she was involved in joint venture negotiations for a Sino-Finish satellite receiver production company in Shanghai. After returning to Germany in 1995, she worked in management consulting, assisting German small and medium sized companies in the machine building industry to establish presences in Mainland China, conducting market research and due diligences and negotiating joint ventures.



In 1999, she managed a German Internet start-up company in the telecoms industry in Singapore for two years. After that, she turned to IT and telecoms consulting. Her work included a know-how transfer project for the German billing unit of a multinational mobile telecommunications carrier as well as being part of the programme management team for a multi-million dollar software integration project for a major Austrian fixed line telecommunications company.



Assisting the management of her consultancy employer to build up marketing and Public Relations, she was asked to move from managing projects to head the international group’s marketing and PR. She has been active in this field for the past six years. Since 2006, she has been working as a consultant in marketing communications, PR, business development and coaching.



Anja has lived and worked across Asia on and off since 1989. She studied Mandarin in Taipei and Beijing and has worked in Hong Kong and Singapore. She is a native of Germany and speaks Mandarin and English fluently. She holds a Bachelor of Translation for English, Mandarin with business focus. She has two small daughters and lives in Singapore with her family. In her spare time she enjoys cooking, reading, yoga and golf.