About the Logo__________________________________________
The literal meaning of PrimeTime, the hours between 7.00 pm and 10.00 pm, is illustrated by the open area of the logo icon marking this time period. The PrimeTime logo is professional, dynamic, friendly and sophisticated, representing the essence of PrimeTime's personality and inner quality.
- The arc used in the logo icon is intended to symbolize a globe and PrimeTime's focus on a membership and network of international business and professional women in Singapore.
- The four dynamic squares represent the diversity of the PrimeTime membership's personal and professional demographic profile.
- At the same time, the opening in the circle suggests an inward and outward flow, representing the strong networking aspects of PrimeTime amongst the membership and with the community.
- For the colors, green is the primary color and purple is the secondary color. These are warm tone colors. Mixed with the more vibrant colors of neon green, red and yellow, they create a dynamic impact. The range of colors gives the PrimeTime identity a diverse, dynamic and energetic impact.
Trads Creative Pte Ltd (www.tradscreative.com) combines her business focus and expertise with corporate identity work, graphic design and graphic art. Clients include Four Season Hotels, Regent Hotel, Maersk Sealand, Jebsen & Jessen, MHE-Demag, Volvo, Assab, Seagate, R.S. Platou, Beyond Social services, UOB and many others. Anne gets part of her inspiration from painting. Her artwork has been exhibited at Earl Lu Gallery and Art Season in Singapore , and in several corporate office exhibitions in Denmark .
Anne joined PrimeTime in 2003 to gain more knowledge about running her new small business. Coming from a creative background, she especially enjoys the Marketing and Small Business Group subgroups, where she has gained new business skills and knowledge from the speakers, discussion groups and shared knowledge with other members.