Laura has over 20 years of experience helping brands articulate what makes them worth choosing, with a background spanning global marketing, PR, and editorial across North America, the Middle East, and Asia. She has worked across the luxury fashion, beauty, and lifestyle sectors, supporting both global brands and independent businesses.

Her expertise lies in developing initiatives tailored to specific audiences, with a strong focus on engagement, relevance, and measurable impact. She brings a deep understanding of audience needs and behaviours, translating these insights into programmes and content that resonate and deliver results.

With experience across both in-house and agency environments, she combines strategic thinking with hands-on execution, and is known for her ability to shape compelling narratives grounded in brand voice and customer psychology.

She is passionate about designing meaningful, high-impact programming and looks forward to supporting PrimeTime’s continued focus on relevant, engaging initiatives that foster connection, learning, and community.